Patrón officially sponsored this Labor Day Festival, an open air, dance-oriented extravaganza of popular, R&B, rock, funk, blues, world and soul music.

Tribal Leadership was an exclusive event where EO members mingled and networked while sipping Patrón Tequila cocktails.

Rick Smith hosted an exclusive Golf Digest Magazine event at The International Golf Club and Resort.

One Night Stand is a benefit in support of Art From Scrap. This art exhibition was up for one night only at Gallery 27.

For ten days each August, connoisseurs and enthusiasts from around the world converge on the Monterey Peninsula to celebrate the ultimate in automotive design, engineering and camaraderie among fellow aficionados.

This year, The Wall Street Journal introduced the Pavilion, where VIP attendees were invited to partake of cultural content in a private hospitality space.

Macy’s Glamorama combines runway fashion, entertainment and technology together into a fully integrated show with Cee Lo Green and The Far East Movement performing in Chicago.

During Outside Lands Music Festival, Patrón XO Cafe invited select VIPs, insiders and trendsetters to mingle while the music kept playing long after the festival.

Macy’s Glamorama combines runway fashion, entertainment and technology together into a fully integrated show with Bruno Mars and The Far East Movement performing in Minneapolis.

Details Magazine and Ultimat Vodka hosted an evening of music and cocktails featuring a performance by Theophilus London.