The annual VIP gala showcased seven new Marquis jets during the Miami Yacht & Brokerage Show.

Katy Perry, Keith Urban and Lady Antebellum were a few in attendance at the EMI Grammy After Party.

The NFL Alumni and Friends Gala took place in Downtown Dallas and a portion of the proceeds benefited the Sound Mind, Sound Body Football Academy™.

The hottest ticket in town during the Big Game weekend wasn’t the game itself; it was the Maxim Pre-Game Party. An impressive array of actors, elite athletes, entertainers, and A-listers gathered at Fair Park in Dallas to celebrate before the Big Game.

GQ, in collaboration with Cadillac and Lacoste, created an exclusive Super Bowl experience – Bar GQ – that took place at the Hickory Street Annex in Dallas on Super Bowl Weekend.

The event honored today’s most outstanding NFL players as voted by NFL Alumni members and Hall of Famers such as Barry Sanders, Harry Carson and Don Shula.

Club Patrón was at the PGA Tour's "Greatest Show On Grass" in the Birdsnest run by the Thunderbird Organization of Phoenix.

Illuminate 2011 supported leadership training for young women across the country as they connect with elderly women living in senior homes.

The FOX Sports Pre Super Bowl Party took place at a ranch outside of Dallas where the Patrón Tequila girls served up some Texas size margaritas.

StyleBoston celebrated the New Year with Channel 5 and The Patrón Spirits Company. Guests enjoyed food, dancing and cocktails at this burlesque and casino themed event.